Pzyche, our patent-pending technology, takes hundreds of thousands of data points, which when run through our complex algorithms instantly deliver back highly accurate probabilities on visitors’ characteristics as well as on answers to specific questions you’d like to know about them. By asking the right questions and giving you the answers we ensure that the right content is matched to the right person.

As well as visitor demographics (age, sex, education, wealth etc.) Pzyche also provides exclusive data points specifically tailored for different markets including online gaming, forex and financial spread betting as well as eCommerce websites.

To learn more about the answers we can deliver to you about the visitors to your website, or to learn more about industry specific data, get in touch today.

Unlike other products which try to cater for any all industries at Pzyche we focus on core industries. We strongly believe that if you don’t intimately understand an industry you cannot know the particular nuances of visitors in that market and how best to interact with them.

Pzyche has expertise in each of the core industries in which it operates. And before we move into new markets we recruit experts in that industry so that we understand your visitors, how your industry works and what is important to you.

We currently operate in the gambling, financial services and retail industries. If your website operates in one of these industries then it’s easy to get up-and-running. Simply sign up for an account, add a JavaScript tag to the website and you’ll be enjoying free unlimited Pzyche data analysis in minutes.

As well as delivering demographic data on visitors to your website – for instance gender, age, income and location – we also provide exclusive data points which are specifically tailored for each of our core industries. For instance, for the gambling industry we are able to determine whether a visitor is likely to be interested in a particular product – e.g. whether poker, casino, bingo or sports betting is their game of choice, or let you know who they already have gambling accounts with.

Each core industry has many specific data points each of which delivers huge value to you in enabling you to determine how best to talk to the visitor and what product to sell them. Contact us today to find out more

Yes, Pzyche is a global product. It is the store assistant that speaks every language and knows how to understand visitors and local customs in every corner of the globe. So wherever your website visitors are from, from Afghanistan to Zambia, we have the answers. That’s why we’re already providing our customers with data on visitors from over 130 countries.

Pzyche works from the moment the visitor arrives on your website to the moment they leave. You can use Pzyche to change the experience just once, when the visitor arrives; or keep refining the experience as the visitor moves down the sales funnel. For instance even at the check-out you could initially offer the visitor the payment option they’re most likely to prefer.

The visitor experience can be tailored by altering content such as banners, promotions, editorial or images. Unlike other products we don’t charge more if you want to alter more than one element on the page. So it’s entirely up-to-you whether you alter just one element on the page or completely rewrite it to the individual needs and desires of that visitor – it still only ¢ 1.

Our Pzyche product uses patent-pending technology which captures visitor data, in manner similar to browser cookies – which are widely used by website owners across the Internet.

We take visitor privacy extremely seriously which is why we go beyond industry best-practice is asking that you both add wording to your privacy policy which lets visitors know you’re using Pzyche, and enable visitors to opt-out of being analysed.

Absolutely not. We do not gain any additional information about visitors by having you as a client.

Whilst re-targeting networks need more-and-more clients to increase the reach of their network and the effectiveness of their product; we are able to deliver Pzyche data regardless of whether a visitor has been to your site, or one of our other clients before.

It is also worth mentioning that Pzyche is not traditional web analytics. It does not track users’ inputs or actions on your site; and either way, we do not share data between our clients or for that matter, with anyone else.

Yes, none of these existing technologies or vendors replace the need for Pzyche. Infact, they can be a very useful complement to it.

Current conversion optimisation tools do not help you to analyse or deliver tailored content to individuals. Instead they look at creating a ‘least worst’ version of your site. However this ‘one size fits all approach’ is not optimal in each individual case. Pzyche fixes this by helping you to create a tailored, optimal version for each visitor based on their likely interests and characteristics.

Yes. Pzyche is not traditional web analytics. We do not track users’ activity on your site (or anyone else’s).

Pzyche focuses on telling you the likely characteristics of individual (previously unseen, new or unregistered) visitors, and thereby help you to maximise your chances of converting or making a sale.

If you’re already using an analytics package like Google Analytics then you have more than enough expertise to implement Pzyche. All you need to do is add a simple line of JavaScript code into the webpage and you’ll be up-and-running.You’ll start seeing data on visitors to your website in minutes!

You will need to make some minor changes to your website to allow Pzyche to display different elements depending on the individual visitor needs and interests; such changes should typically take no longer than two or three hours to implement.

If you have any questions at all on implementation then please see our video tutorials or contact us. If you’re an existing Pzyche customer then your Account Manager will be more than happy to assist you.

Unlike competitor products we don’t look at how much money you’ve got or the amount of traffic you have before charging you for using our product.

Our pricing is fair-to-all, transparent and easy to understand. Quite simply every time you use Pzyche to alter the website page, to tailor it to the individual – what you may hear us refer to as an “action” – we charge you ¢ 1.

You alone determine when and how you want Pzyche to tailor the visitor experience so you’re full in control of how little or how much you want to spend.

There are no hidden fees – we do not charge any set-up fees and we do not charge a monthly fixed fee or a minimum spend.

At ¢ 1 per action they is no better or cheaper way to ensure that you convert every visitor to your website into a paying customer

If you’d like to see a web demonstration of Pzyche or discuss how our product could benefit you, then please get in contact with us.

We have spent a huge amount of time and resources on building a technological infrastructure that can handle the very toughest of demands placed on our servers. We have a content distribution network (“CDN”) across the globe to ensure that data flows around our network in the most efficient and balanced way meaning that even when there are spikes in traffic both you and the visitors to your website experience no change in performance.

In the extremely unlikely event that there is a failure for any reason whatsoever then Pzyche will switch itself off so that the visitor to your website is served with the “standard” web-page and their enjoyment of your website is in no way impaired.

Absolutely not. Pzyche runs on our content distribution network meaning that all the hard work and processing is carried out by us. All your website needs to do, is simply to display the content that Pzyche tells it is right for that individual.

When you sign-up to Pzyche you will be given a dedicated Account Manager. We treat all our customers equally so whether you’re spending $1 or $1,000,000 with us you can expect superb customer service and technical support.

Your Account Manager is not just there to answer questions about your account. They’re also highly trained individuals with good technical know-how so they understand how the Pzyche product works and how it needs to be implemented on your website.

At Pzyche we don’t leave you to set-up the product and leave you to it. We are there every step of the way to help you use Pzyche and get the most out of our product and your websites. Together we’ll ensure that you get the best results so that you can soon start enjoying increased revenues and profits.